There are now over 38million adult internet users in the UK alone, 60% of which access the internet every day. It is no wonder that websites are now seen as a crucial and cost-effective tool for marketing your business. For any large business, an extensive web prescence is essential, but it is becoming more and more of a requirement for small businesses as well.
Some companies rely solely on the internet to do their business; this in itself demonstrates the power of websites and their ability to work for you. Other companies use the internet to get themselves known, generate sales leads, develop their brand or to simply provide information.
Due to easy access and cost-effective usage, the web is the first place most people now go to learn about products, businesses and almost anything. Without a web presence, you run the risk of falling behind your competition, or even worse missing out completely on the opportunties it has to offer. Cutting corners or not having a website at all could be doing your business more harm than good.