Search Engine Marketing and Optimisation
The first point of entry to your website is usually as a result of the user performing a search online; which is why Search Engine Optimisation (SEO) is crucial to your online marketing campaign.
By using our own implemented methods, we focus on the five main areas of our SEO strategy; Keyword Research, Site Structure, Content Optimisation, Link Building and Activity Reports.
Our first step is to listen to you, understand the market and to research the competitive landscape. Following that, we conduct a detailed website review, develop keyword strategies, build links, ensure integration with your website and social media and then monitor your brand’s success and your search listings using analytical reporting.
There has been a lot of press about unethical SEO techniques, such as embedding hidden keywords. We are committed to working according to strict best-practice W3C guidelines as well as those issued by Google, Yahoo and MSN, to ensure a squeaky clean approach to your SEO.
All of our SEO services are available on a flexible month-to-month basis, so you are never tied into a contract. Our services include:-
Keyword Research & Strategy – we can use various online tools to identify the best keyword strategy for your website, taking your business trends into consideration. Is your business seasonal? Do you get a better ROI from certain products or services?
Competitor Analysis – are you targeting the right keywords? What strategies are your competitors following? Where will your site get the best return? These are the kind of questions we can help you answer
Website Design & Build Analysis – if you are redeveloping your site and need advice on whether it will be SEO-friendly, we can provide this assurance through accessibility analysis of the key elements in the site structure. Our SEO team are fully conversant with website coding and can provide search engine friendly alternatives
Website Content Optimisation – we can optimise your website with your target keywords, either as part of an SEO campaign or as an ongoing activity
Link Building – we offer high quality link building services. By analysing your keywords, we can identify the types of links that will generate the best return for your site. Our links are built using white-hat methods, meaning they are built in a search engine-friendly way
SEO & Analytical Reporting – we can provide analytics reporting and keyword ranking analysis according to your needs. For most clients, this is on a monthly basis, however we can provide more frequent reports should you require them.
To complement our SEO services, we offer a whole range of other search engine and online marketing services including: email marketing, mobile (SMS) marketing, RSS feeds; banner ad design and copywriting.