There are many benefits that point of sale (POS), or point of purchase (POP) displays can bring to a brand or product range. The principal benefit is increasing awareness of your products and exposing them over and above other products in a competitive retail space. If done correctly, this, in turn should lead to an increase in sales.
It isn't as simple as it sounds though. Firstly your point of sale display should be positioned in a heavy footfall area, where plenty of people will see it - a typical example is near a payment till or in a shop window. However, positiong of your point of sale isn't everything - design is also a key factor. With so many brands taking advantage of point of sale displays, it is crucial that yours stands out from the others.
Point of sale displays provide a perfect opportunity to showcase your products in an aesthetically pleasing way, featuring their key selling points and associated promotions or offers. In order to do this effectively the design must be on brand to ensure you reach your target market and maximise potential results.
Whether you require point of sale design for counter top literature holders, free standing product display units or other supporting retail display stands, we can create graphics to specific sizes and requirements, in line with your brand.
Contact us today to see how we can help.